Increasing Your Influence

The conversation with Josh Elledge, from Up My Influence, was extraordinary as we walked through how to increase our influence as business owners. His experience and wisdom on the subject shown through in this episode.  Listen to get his inside secrets on how to make it happen.

Important Points We Covered

• Authority and why it is the most valuable commodity.
• Branding and how to structure it.
• The importance of the profile. 
• Influencer marketing and how to handle them.
• The best way to serve.
• What to say to Journalists.
• His secret sauce.

Books he recommended:

Marketing Rebellion by Mark Schaefer

Known by Mark Schaefer

Tool he recommended:

www.photofeeler.com

Contact Josh at www.upmyinfluence.com

Enjoy the Journey!

Greg

Results

Can you really control your results? Barring outside influences such as the economy, political winds and the like; you can control the results you seek if you control your actions. As we have heard many times, control what you can and let the rest go.

Actions

You are responsible for and accountable to the actions you take. The sum of your actions are why you are getting the results you are getting today. Where you are, who your with, your income, your daily activities, everything is coming to you based on your actions. If you don't like the results you are experiencing you must change your actions. Actions are driven by our feelings and emotions.

Emotions

Did you know your emotions are ultimately what drives your actions? Sales people know this. That is why great sales people appeal to your emotions versus your logic to get you to take "action". You have the ultimate control of your emotions. I know you may disagree, let me explain. 

We have all said things like "they...

 Storms

• Financial 
• Marital
• Health
• Competition
• Market changes
• Partnership disagreements
• Fraud or embezzlement
• Spiritual

These are some of the common storms that hit all of us as humans and business owners. They can be devastating and almost overwhelming, especially to the business. If your business is not set up properly or if you do not have fall back systems and processes, one of these storms can literally be the death knell for your business.

Solutions

There are solutions. Listen to the podcast and Molly's story of how her family experienced storms and from that she birthed a business that guides you in how to prepare. She advises us in several ways. We have to prepare for an exit long before we are even considering an exit. We can invest differently and spread our risk so that less of our wealth is tied up in the business. She discusses the four pillars of the dynasty we must build. I suggest you take Molly up on her offer and go here to learn more....

The Chicken or the Egg? 

Ah, the age old question about which comes first? When it comes to Vision and Action, Vision comes first...doesn't it? Well, hold on a minute. Sometimes you have to take action to clarify your vision. However, action without a vision is futile. Maybe we need both. 

Vision and Action are partners

Just like a team of horses working together, Vision and Action belong together. It takes both working in a symbiotic relationship for each to reach their potential. They both have to do the work for which they were intended. Vision without action is just a pipe dream. It will never become a reality. It will sputter and die. Action without Vision is wasted effort. It may take you in the wrong direction. Sure, you may accomplish some things but they won't get you where you want to go in the long run. 

Clear Vision

The Vision Story process we discussed in the podcast is intended to guide you to clarity. As you form the vision you have for your business,...

Mindset

We have all heard and agreed to the importance of mindset. So, why is it that we still suffer from mindset issues? Because we constantly have to intentionally be working on our mindset. We need to gain clarity around the way we are thinking and making decisions.

Clarity

Sometimes the best place to start for gaining clarity is within ourselves. In this episode Jen McFarland outlines three types of leaders she often works with inside of companies. What kind of leader are you?

1. Do it my way leader.
2. Research leader.
3. Last minute leader.

Knowing more about yourself is a great step in the right direction. We discussed a key question for determining the root cause for your fear. "What is the worst thing that can happen?" is a great way to start uncovering where the true fear lies. Owning this fear and taking action anyway, is moving the power from the fear back to you. 

Taking Action

Learning to fail is essential. You are going to fail. As a matter of fact, you should fail...

 Listen In

I will not rehash the story, shared within this episode, in this post of the incredible transition that occurred in my life due to an encounter and experience. You just need to listen in to hear it. It involved our guest, Janet McMahan, an accomplished artist, creator and friend and a well known public figure, Zig Ziglar. You need to listen to her wisdom, as it applies to all of us. For men and women alike, she gives us wisdom for our life journey.

Life Transitions

Life truly does have seasons. We go from one thing to another and experience so many things, some really tough and some extraordinary. Janet exhibits the persistence that can help us 'create' extraordinary moments. Listen to her story about how she stalked (in a good way) Zig Ziglar. The effort paid off as she joined forces with him to create something incredible. That creation impacted me and has me writing this blog today. Had she not done what she did, I would not be sharing this with you forty, yes it...

Divorce?

Well, we call it a divorce because it can be that painful, especially when unplanned. If you are in a business partnership, or have a working relationship with anyone, such as customers, employees, contractors or others; you need to be prepared. The divorce in all these instances can be made better with some preparation and understanding. So yes, you can and will have divorces in your business journey.

Agreements and Contracts

Holy Cow!,  as Harry Carey made famous, we see Business Owners without basic contracts every day. If you are that business owner, take warning, you are in jeopardy of finding out the true meaning of liability. Seriously, you need to stop and think through what you are risking by not having some simple agreements and contracts in place for your business. Without them you are leaving the door wide open for an expensive educational experience. Find an expert attorney and get them done. You will find a couple of resource ideas in the podcast from...

The Trap

One of the mindset traps I too often witness revolving around business owners is associating themselves with the success or failure of their businesses. It makes sense that this is such a commonality as business owners typically are ALL IN on their business. They have built it from the ground up many times through their own blood, sweat and tears. 

Business Owner, your heart and soul is wrapped around your business. Your time away from work, if there is such a thing, is often spent thinking about the business. It demands your thoughts, your time, and sometimes even your money. You give to the business often, if not constantly. It is demanding all of you.

You Are Not Your Business

I want you to hear this simple yet profound truth. YOU ARE NOT YOUR BUSINESS. Even with all the demands of your business, it does not define you, unless you let it. Emotionally and mentally it is dangerous to allow the business to determine your worth. Your value to the world is much...

 I Was Coached!

This episode is flipped on its head. I was the one being coached, and I loved it! The things we learned is much more than being confident on video. Here's what we discussed:

Social Suicide

Emotional Hacking

Logical vs. Emotional Brain

Our Reality and the Five Senses

The emotion destroyer technique

Listen to this conversation. You do not want to miss it.

The things he covers is applicable to you too. Listen in. 

I Was Transformed

If you listened to Episode 29, then you know I took Ian's course and subscribed to his coaching. I made the decision to do so after this coaching session you hear in Episode 30. I knew I had to do what my word for 2019 demands - commit. So I committed to jumping into this program, Get On Camera Confidence,  and I am glad I did. 

The 21 Day Program literally changed my life and business. I am so stoked about doing video now for our business. I am so relieved and so excited about the barriers I knocked down with Ian's help....

Opportunity

Recently, I had the opportunity to be on a Zoom call with Seth Godin and a few of my mastermind friends. We learned several key points from him as we discussed his latest book, This Is Marketing. His approach is always somewhat angular to the norm, so whether you agree with all he says or not, he does make one think. 

Remarkable Work

He commented that remarkable work comes from unusual priorities. I found this an interesting comment given that I do believe this and have experienced this myself. What he is saying is that to do better work for the world and to do things differently, even remarkable, we have to take a different approach than is common. Great discoveries are not made on the same path, or at least not by looking at the objects on that path as others see them. We have to look differently to see differently. 

Writing a Book

Most people have thought about writing a book. The last statistic I heard was over 70% of the people polled admitted to having a...